by Eugene Beetge | Jun 2, 2017 | Business mind benders, Customer Relationship Management, Digital Marketing, Entrepreneurial Goodies
The forgotten son of digital marketing The digital marketing landscape is evolving at a rapid pace, and businesses can be forgiven for investing a lot of time and energy into social media campaigns and other digital marketing efforts. Be careful not to lose sight of...
by Eugene Beetge | Jun 13, 2016 | Business mind benders, Education, Mentoring & advice, Thought leading
let’s explore the concept of digitization. When we refer to the digitization of a business, we are talking about more than having a website, a Facebook presence and an e-commerce site. Digitization refers to taking every process within a business and redefining them...